Mawada Company announces the availability of a job opportunity in Kuwait شركة مودة تعلن عن توفر فرصة عمل لديها في الكويت

• We are seeking a creative and results-driven Digital Marketing Specialist to lead the marketing efforts for Mawada. 
• The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive user acquisition, engagement, and retention. 
• This role requires a deep understanding of digital marketing channels, strong analytical skills, and a passion for innovative marketing techniques.

• Develop and implement comprehensive digital marketing strategies to promote the gifting app across various online platforms.
• Create, manage, and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram, etc.) to drive app downloads and user engagement.
• Develop and execute content marketing strategies, including blog posts, social media content, email campaigns, and more.
• Utilize SEO best practices to improve the app’s visibility and organic search rankings.
• Analyse and report on the performance of digital marketing campaigns, using data to make informed decisions and optimize strategies.
• Collaborate with the design and development teams to ensure marketing materials align with the app’s branding and user experience.
• Manage the app’s social media presence, engaging with users and responding to feedback.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
• Develop and maintain a marketing calendar, ensuring timely execution of campaigns and initiatives.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience of at least 3 years in digital marketing, preferably within the tech or mobile app industry.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
• Creative thinker with a passion for innovative marketing strategies and tactics.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with app marketing and user acquisition is a plus.

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